Strategic Media
Media that serves your mission.
Darrell Robinson Media helps organizations that serve the public plan, produce, and measure their digital communications, from strategy and social media to video, websites, and email. Every project starts with strategy: who you need to reach, what they need to understand, and how media can get you there.
Services
What I do, and why it works.
Production is the craft. Strategy is what makes it count. Every project begins with your goals and your audience, and the work is built to match.
Digital Communications Strategy
A plan for how your organization shows up online: your audiences, your message, and the channels that will reach them. Every other service starts here.
Best for: organizations starting fresh or resetting their digital presence.
Social Media Management
Planning, creating, publishing, and managing your social channels, so you have a consistent, credible presence that reflects your priorities.
Best for: offices and organizations without the staff to post consistently.
Video Production + Digital Storytelling
Documentaries, short films, social video, and livestreams that tell your story and show your impact, from concept through final cut or live broadcast.
Best for: anniversaries, campaigns, events, and annual meetings.
Website + Email Communications
Websites and email newsletters that are clear, credible, and easy to maintain, built to keep your audience informed and engaged.
Best for: organizations whose website or newsletter no longer reflects their work.
Digital Analytics + Performance
Tracking what’s working across your channels and turning the numbers into clear recommendations, so your next decision is based on evidence.
Best for: teams that want to know whether their digital work is paying off.
Digital Media Training
Hands-on workshops that help teams plan, produce, and manage their own digital communications, tailored to your staff, your tools, and your goals.
Best for: communications staff, ministries, student organizations, and small teams.
How I work
Strategy first. Then production.
01
Listen
Your goals, your audience, and what success looks like.
02
Plan
The message, the format, and where it will reach people.
03
Produce
Shoot, edit, design, and stream, with you in the loop.
04
Measure
What reached people, what worked, and what to do next.
Featured work
A story seven decades in the making.
Together — Legal Aid of Western Ohio
For its 70th anniversary, Legal Aid of Western Ohio wanted to honor seven decades of service and show what that service has meant to the communities it serves. I led Together, a feature-length documentary, from concept through final cut, telling the organization’s story through the people who built it and the people it has served. The film premiered with screenings across western Ohio.
Track record
Where I’ve done this work.
Prince George’s County Council
Directed digital and social media strategy for a Council Member’s office.
Deputy Chief of Staff
Mississippi Legislative Black Caucus
Led digital strategy across social media, web, email, and digital advertising for a caucus of state legislators.
Digital Director
Mississippi School Boards Association
Digital communication, branding, and web content for a statewide association, plus branding training at its annual conference.
Communications Consultant
University of Southern Mississippi
Video production and live-streamed events for student life programs, including an awards ceremony and a student fashion show.
Producer
Alpha Phi Alpha Fraternity, Inc.
Digital communications for the fraternity’s Southern Region, connecting chapters and members across the region.
Director of Communications, Southern Region
Volunteer Mississippi
Statewide outreach, media relations, and social media supporting national and community service.
Program Outreach Officer
About
A media producer who thinks like a strategist.
I’m Darrell M. Robinson, Jr. I started Darrell Robinson Media in 2018 to help organizations that serve the public tell their stories well and reach the people who need to hear them.
I’ve produced a feature-length documentary, live-streamed events for universities and mission-driven organizations, and led digital strategy for a caucus of state legislators and a county council office. Across all of it, the question is the same: who needs to hear this, and what will move them?
I hold a Master of Public Administration from Arkansas State University and a Bachelor of Science in Mass Communication from Jackson State University. I’m based in Washington, D.C.
Have a story to tell or an event to stream?
Most projects begin with a conversation about your goals, your audience, and your timeline.
Contact
Let’s make something that matters.
Tell me about your organization, what you’re planning, and who you need to reach. I’ll follow up within two business days.