Mississippi Legislative Black Caucus

Challenge:

The MLBC, a powerful voice for Black Mississippians in the state legislature, lacked a strong online presence. Their social media channels saw low engagement and limited awareness of their work and initiatives.

Solution:

We implemented a comprehensive social media management strategy to increase engagement, awareness, and advocacy for the MLBC.

Content Pillars:

Created 4 key content pillars relevant to MLBC’s mission:

• Legislative Advocacy: Highlighting the MLBC’s work on critical issues like education, healthcare, and economic justice.
• Community Engagement: Sharing stories and perspectives from Black Mississippians across the state.
• Member Spotlights: Introducing the MLBC members and their diverse backgrounds and expertise.
• Call to Action: Encouraging followers to contact their legislators, register to vote, and participate in community events.

Platform Optimization:

• Instagram: Leveraging Reels and Stories for engaging visual content and behind-the-scenes glimpses.
• Facebook: Utilizing Facebook Live to foster community discussions and for interactive town halls.

Visual Storytelling:

• Compelling graphics and infographics to explain complex policy issues.
• Powerful photos and videos showcasing the impact of the MLBC’s work on real people.

Community Building:

• Encouraging comments, questions, and discussions on posts.
• Responding promptly to all inquiries and messages.
• Hosting online events and Q&A sessions with MLBC members.

Paid Advertising:

• Targeted campaigns to reach key demographics and geographic areas.
• Promoted educational content and calls to action to drive engagement.
• Boosted posts to increase visibility and reach new audiences.

Results:

• Increased Instagram followers by 300% and Facebook followers by 250% within 6 months.
• Doubled average engagement rate on both platforms.
• Generated significant media coverage of the MLBC’s work and initiatives.
• Increased website traffic and sign-ups for the MLBC’s email list.
• Empowered the MLBC to connect directly with their constituents and build a stronger online community.