Rooted School Indianapolis is a public charter high school, launching Fall 2020 in partnership with Eastern Star Church’s The ROCK Initiative. Rooted School seeks to lay the groundwork for closing the financial wealth gap in our students’ lifetimes.

Challenge:

Rooted came to us looking for digital and production solutions to increase brand awareness and boost enrollment. They needed an engaging long-form documentary-style film that helped raise awareness of their presence and work in inner-city Indianapolis. 

Solution:

We worked with the team at Rooted from Pre-production to post-production to produce a film that told their story and the passion behind what they do. Additionally, we developed short-form and still digital content to boost brand awareness and engagement on social media. 

Darrell Robinson Media continues to consult with Rooted School Indy on a variety of projects.