Challenge:

Low social media engagement and brand awareness, hindering demand for services and products

Solution:

Darrell Robinson Media (DRM) implemented a comprehensive social media management strategy for Kids First, focusing on:

Content Pillars:

Created 3 key content pillars relevant to Kids First’s mission:

• Inspiring Stories: Featuring children’s journeys of overcoming challenges and success stories (with appropriate consent).
• Advocacy & Awareness: Highlighting the revolutionary solutions of Kids First Coaches and Consultants to advocate for kids-driven solutions in educational settings.
• Behind the Scenes: Showcasing the work of Kids First staff and volunteers, building trust and transparency.

Platform Optimization:

• Analyzed demographics and engagement data to tailor content for each platform (e.g., Facebook, Instagram, Twitter).

Visual Storytelling:

• Leveraged high-quality photos and videos to capture attention and evoke emotions.

Community Building:

• Encouraged interaction through polls, questions, and live sessions with Kids First representatives.

Paid Advertising:

• Strategically deployed targeted ads to reach new audiences and increase reach.

Results:

• 104% increase in overall engagement (likes, comments, shares) across all platforms within 6 months (primarily Facebook).
• 38% surge in website traffic driven from social media.
• 25% growth in social media followers.