Social Media
Mississippi Legislative Black Caucus
Challenge:
The MLBC, a powerful voice for Black Mississippians in the state legislature, lacked a strong online presence. Their social media channels saw low engagement and limited awareness of their work and initiatives.
SOLUTION:
We implemented a comprehensive social media management strategy to increase engagement, awareness, and advocacy for the MLBC.
Content Pillars:
Created 4 key content pillars relevant to MLBC’s mission:
- Legislative Advocacy: Highlighting the MLBC’s work on critical issues like education, healthcare, and economic justice.
- Community Engagement: Sharing stories and perspectives from Black Mississippians across the state.
- Member Spotlights: Introducing the MLBC members and their diverse backgrounds and expertise.
- Call to Action: Encouraging followers to contact their legislators, register to vote, and participate in community events.
Platform Optimization:
- Instagram: Leveraging Reels and Stories for engaging visual content and behind-the-scenes glimpses.
- Facebook: Utilizing Facebook Live to foster community discussions and for interactive town halls.
Visual Storytelling:
- Compelling graphics and infographics to explain complex policy issues.
- Powerful photos and videos showcasing the impact of the MLBC’s work on real people.
Community Building:
- Encouraging comments, questions, and discussions on posts.
- Responding promptly to all inquiries and messages.
- Hosting online events and Q&A sessions with MLBC members.
Paid Advertising:
- Targeted campaigns to reach key demographics and geographic areas.
- Promoted educational content and calls to action to drive engagement.
- Boosted posts to increase visibility and reach new audiences.
Results:
- Increased Instagram followers by 300% and Facebook followers by 250% within 6 months.
- Doubled average engagement rate on both platforms.
- Generated significant media coverage of the MLBC’s work and initiatives.
- Increased website traffic and sign-ups for the MLBC’s email list.
- Empowered the MLBC to connect directly with their constituents and build a stronger online community.
