Social Media
Kids First Education
Challenge:
Low social media engagement and brand awareness, hindering demand for services and products
SOLUTION:
Darrell Robinson Media (DRM) implemented a comprehensive social media management strategy for Kids First, focusing on:
Content Pillars:
Created 3 key content pillars relevant to Kids First’s mission:
- Inspiring Stories: Featuring children’s journeys of overcoming challenges and success stories (with appropriate consent).
- Advocacy & Awareness: Highlighting the revolutionary solutions of Kids First Coaches and Consultants to advocate for kids-driven solutions in educational settings.
- Behind the Scenes: Showcasing the work of Kids First staff and volunteers, building trust and transparency.
Platform Optimization:
- Analyzed demographics and engagement data to tailor content for each platform (e.g., Facebook, Instagram, Twitter).
Visual Storytelling:
- Leveraged high-quality photos and videos to capture attention and evoke emotions.
Community Building:
- Encouraged interaction through polls, questions, and live sessions with Kids First representatives.
Paid Advertising:
- Strategically deployed targeted ads to reach new audiences and increase reach.
Results:
- 104% increase in overall engagement (likes, comments, shares) across all platforms within 6 months (primarily Facebook).
- 38% surge in website traffic driven from social media.
- 25% growth in social media followers.
