Website Design
Black Legacy Advancement Coalition
The roots of the Black Legacy Advancement coalition began to take form in the heart of its founder, Dexter Sullivan, in the early 2000s. Then, in 2020, the world stopped and we witnessed two pandemics ravage the Black community at a disproportionate rate: Covid-19 and anti-Black racism. Under the conditions of lockdown, we could no longer numb ourselves with the routine obligations of life and career. Instead, we were forced to reckon with the physical, psychological, emotional, and spiritual ramifications of actively witnessing Black lives destroyed – senselessly and routinely – without the responsible parties being held accountable.
Against that backdrop, a group of brilliant Black minds gathered, seeking the comfort of community and fueled by a desire to move from protest to reform. With that conviction as its driving force, The Black Legacy Advancement Coalition was born. In addition to convening Black Americans and their allies to create systemic change, BLAC also holds space for individuals to use their unique skills and talents to generate sustainable solutions that will lead to lasting change. Further, BLAC provides the tools, resources, and opportunities people need to shift from outrage to action!
As a coalition, BLAC is driven by passion, healing and legacy-creation. While BLAC strives toward a bold and powerful vision, they are clear that their efforts will require a commitment that spans decades and, perhaps, generations. Still, they are committed to creating a world that builds on the legacy of our ancestors who fought and died for centuries in an effort to secure our civil liberties and equity.
Challenge:
BLAC, a cutting-edge fashion brand, faced the challenge of expanding its market reach while maintaining its unique aesthetic and brand identity. The brand needed to effectively communicate its edgy, contemporary style to a wider audience, particularly younger consumers increasingly influenced by social media and digital culture. Additionally, BLAC aimed to strengthen its brand loyalty and create a dedicated community of followers who would embrace its vision.
Solution:
We designed a visually striking and user-friendly website to elevate BLAC’s online presence and enhance the customer experience. The website incorporates the brand’s signature edgy aesthetic and clean, modern layout. Key features include:
- Immersive User Experience: A visually stunning homepage that immediately captures the brand’s essence and invites users to explore further.
- Intuitive Navigation: A streamlined navigation menu that allows users to find products, information, and inspiration easily.
- Seamless E-commerce Functionality: A user-friendly checkout process that ensures a smooth and efficient shopping experience.
- Social Media Integration: Seamless integration with BLAC’s social media channels to foster community engagement and drive traffic to the website.
By prioritizing a visually stunning design and a seamless user experience, BLAC’s website effectively communicates the brand’s identity and drives sales.
